The court discussed damages in detail and provided guidelines for awarding proportionate damages depending on the extent of bad faith on the part of the infringer. The plaintiffs filed multiple suits for infringement of trade dress, design, and copyright rights, which were being infringed by the defendants, a nexus of multinational companies involved in manufacturing, import and export, and sales of hair care products such as trimmers.
The plaintiffs were able to demonstrate a pattern of habitual infringement and contempt of court proceedings by the defendants, and the court accordingly awarded damages of INR 3.15 crores (US $450,000). The court held that the degree of mala fide conduct has a direct impact on the amount and nature of punitive damages that can be awarded in addition to actual damages.